Webinar Series: ReTHINK & ReINVENT
19 December 2025 | 11 AM UK time
Webinar Topic:
From Content to Conversion: How Social Media Drives E-Commerce
Ekta Gupta is an experienced Employability & Soft Skills Trainer at Primed Talent, bringing over 8+ years of experience across journalism, corporate communications, and professional training.
She specialises in employability readiness, communication excellence, and behavioural skills development, supporting learners and professionals in building confidence, career clarity, and workplace effectiveness across diverse sectors.
With a strong foundation in instructional design, adult learning, and safeguarding, Ekta delivers learner-centric training focused on CV and interview readiness, emotional intelligence, presentation skills, and public speaking, driving meaningful outcomes in UK and global training programmes.
Join us as we discuss about:
- Employer return on investment in inclusive skilling initiatives
- Social value as a measurable outcome in workforce development
- Inclusive skilling as a strategy to meet public procurement and ESG goals
- Balancing commercial outcomes with community impact in training programmes
- Business advantages of inclusive hiring from underrepresented talent pools
- Shifting definitions of ROI in the context of socially responsible employment
- Role of inclusive skilling in supporting long-term workforce sustainability
- Policy and funding trends shaping employer involvement in social value initiatives
Date & Time:
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Previous Webinars
The Social Value Equation: Redefining Employer ROI in Inclusive Skilling Initiatives
Claire Spiller
In this webinar, we explored how inclusive skilling initiatives can create measurable business value while driving long-term social impact. We discussed how organisations can align return on investment with social value, the role of community-driven skilling, and the business case for inclusive hiring. Our speaker, Claire Spiller, CEO of Social Value Consortium and Founder of The Cloud Crew CIC, shared valuable insights drawn from her experience at Amazon Web Services, QA, and leading tech inclusion efforts across the UK.
How Are Skills Bootcamp and Apprenticeship Programmes Helping Learners Get Meaningful Employment?
Candice Fanning
This session, led by Candice Fanning, explored the evolving landscape of skills and employment in the UK, with a focus on how Skills Bootcamps and Apprenticeships support workforce development. Key insights included the accessibility of bootcamps for career changers, the value of apprenticeships in long-term industry immersion, and guidance on choosing the right pathway. The session also addressed common barriers to success, strategies for employer engagement, and the future of skills training as a driver of inclusive, meaningful employment.
From Unemployment to Employment: The Power of Pre Employment Training
Elaine Murray
In this webinar, we explored how pre-employment training can bridge the gap between unemployment and sustainable employment. We discussed current job market challenges, the importance of soft skills, and the role of workplace readiness in empowering individuals and transforming communities. Our speaker, Elaine Murray, a seasoned expert in employability programmes and community development from Sunderland, UK, provided valuable insights from her extensive work across sectors in the North East of England.
Diversity and Inclusion in the North East Tech Sector
Caroline Williamson
This session, led by Caroline Williamson, Skills Manager at Sunderland Software City, explored the D&I landscape, challenges for underrepresented groups, and inclusive hiring practices. Key insights included strategies for retaining diverse talent, addressing unconscious bias, and fostering leadership diversity. The webinar also highlighted the Tech Talent Engine programme’s role in building a more inclusive and competitive tech ecosystem in the region.
Women in Tech: Breaking Barriers and Shaping the Future
Rhys Owen
In this webinar, we explored the state of women in tech. We celebrated pioneering women and discussed strategies for overcoming barriers through mentorship, supportive networks, and continuous learning. Practical tips on skill-building, career transitions, and leadership were also shared. Our guest speaker, Ibtisame B., a Primed Talent UK (AWS re/Start) alumna and software engineer, provided inspiring insights from her journey in building a successful tech career.

